2019 ARCHIFOR 欧洲设计展-米兰站
2019 ARCHIFOR EXHIBITION- MILAN
“2019 ARCHIFOR 欧洲设计展” 将于 2019 年 6 月在意大利米兰举行
“2019 ARCHIFOR European Design Exhibition” will be held in June 2019 in Milan, Italy
活动信息 | Event Information
| 时间 DATE | 29/6/2019 – 4/7/2019 |
| 地点 VENUE | 意大利米兰-华夏博物馆 Huaxia Museum, Milan, Italy |
| 展览主题 THEME | “界限”与“行为” ” Boundary ” & ” Behavior ” |
| 总策展方 HOST | Archifor Design Ltd./ Hygge Art |
| 联合策展方 JOINT HOST | 意大利华夏集团 http://milanhuaxia.com Milan Huaxia Group http://milanhuaxia.com 中欧创新中心 http://sinoeucenter.com/en/ Sino-European Innovation Institute http://sinoeucenter.com/en/ |
| 通讯地址 MAILING ADDRESS | Piazzale Paolo Gorini, 10, 20133 Milano MI 0039 327382926 Jämeräntaival 11, 02150 Espoo, Finland 358-0465336976 No.7 Courtyard, Nanluoguxiang, Beijing,China 18201031005 |
| 参与方式 ACCESS | For any additional support or information, please email archifordspace@gmail.com or scan QR code |
英国伦敦Archifor事务所携手米兰华夏集团共同主办的“2019ARCHIFOR欧洲设计展”将于2019年6月在意大利米兰举行。
The Archifor Design Ltd, from London and Milan Huaxia Group co-sponsored the “2019 ARCHIFOR European Design Exhibition”, which will be held in June 2019 in Milan, Italy.
自2018年正式启动以来，“ARCHIFOR欧洲设计展”已成为聚焦中欧建筑设计交流创新型平台。本次大展会汇 集中欧事务所或团队及年轻建筑设计师，他们将共同探讨当前语境下建筑设计的变迁和设计使命。
Since the official launch in 2018, “ARCHIFOR European Design Exhibition” has become the focus of innovative architectural design communication platform between China and Europe. The exhibition in 2019 will bring architectural firms and groups from China and Europe, with young architects, to discuss the changes and design mission of architectural design in current context.
设计展背景 | DESIGN EXHIBITION BACKGROUND
“ARCHIFOR欧洲设计展”始于 2018 年，是由英国Archifor Design Ltd联合欧洲一线事务所主办、Hygge Art 灰格设计承办、欧洲知名设计师协助举办的设计交流活动。设计展已于2018年在意大利米兰、芬兰 赫尔辛基两地成功举办，为年轻设计师 提供更多的学术机会和交流渠道。2019年“ARCHIFOR欧洲设计展”将 联合更多欧洲前沿设计资源，邀请欧洲知名建筑师作为评委，评审优秀设计师作品，在展示中提升作品影响力，得 到更多交流反馈信息。“ARCHIFOR欧洲设计展”也为欧洲设计师搭建和中国设计师交流的平台，提升其作品在 中国的知名度，拓展中国设计市场，促进学术交流。
“ARCHIFOR European Design Exhibition”, launched by the Archifor Design Ltd. in 2018 jointed with European front-line firms, Hygge Art, and European leading designers, is a design exchange event. The exhibition was successfully held in Milan, Italy and Helsinki, Finland in 2018, providing more academic opportunities and communication channels for young designers. In 2019, “ARCHIFOR European Design Exhibition” will integrate more European cutting-edge design resources and invite famous European architects as judges to help review architectural designs, to enhance the influence of the work and get constructional feedback. “ ARCHIFOR European Design Exhibition” also provides a platform for European designers to conduct academic exchange with Chinese designers by exposing their works in China and promoting their designs.
“2019ARCHIFOR欧洲设计展”主题为“界限”与“行为”。本展将于2019.6.29-2019.7.4在意大利米兰举办，将会有众多欧洲设计师及团体共同协助参与，海内外知名媒体全程跟踪报道。设计展承办地为联合国教科文组织意大利合作方之一的意大利华夏博物馆。
The theme for “2019 ARCHIFOR European Design Exhibition” is “boundaries” and “behavior”. It will be held 29/6/2019-4/7/2019 in Milan, Italy. There will be many European designers and organizations to participate, with reporting from well-known media and publications. The venue will be in the Huaxia Museum in Italy, one of the UNESCO’s Italian partners.
2019 展览场地现状
设计展主题 | DESIGN EXHIBITION THEME
本届设计展，将聚焦空间的“界限”与“行为”。
This year’s design exhibition will focus on the ” boundary ” and ” behavior ” of space.
建筑终是一门“匠人”的艺术，有着“传承”的使命。在设计实践过程中，“设计需要承担社会责任”是设计师 一直坚信的工作态度和设计信仰。“技术”，“气氛” 和 “传承”则一直是建筑实践中所关注的。没有一个建筑 是可以脱离“技术”而存在的。设计师通过先进的算法技术，将建筑中的空间精准的测算，通过可视化技术支持建 筑概念设计的新方法, 将设计中的叙事性、人文因素等量化，进而能量可视化的揭示出来，转化成感知和生活。它 是一种媒介，连接着感性认知和空间呈现。它也存在着“界限”，平衡着各设计权重之间的关系。
Architecture is essentially an art of “CRAFTSMAN”, with a mission of “INHERITANCE”. In the design practice process, “ design needs to bear social responsibility ” is the work attitude and design belief that designers have always believed. “Technology”, “atmosphere” and “inheritance” have always been the focus of architectural practice. No building can live without techniques. Designers utilize advanced algorithm technology, precise measurement of the space and new architectural conceptual design method with visualization technology support, to first quantify the narrative design and human factors, and then visualize the perception of life. It is a medium that connects perceptual cognition and spatial presentation. It also has “boundaries ” that balance the relationships among various design parts.
“行为”则是我们对于空间使用不断探索的重要概念载体。它是可以一种能量，存在于空间弥漫着的情绪和氛围。 一天之中太阳光影的变化，四季的更替，这种自然赋予的无形的特质时刻转变着场地的气质，赋予设计更多的可 能。空间如何结合着场所的变化，去改变尺度、朝向、体量等特性，去串联起来讲述成故事，甚至导引着使用者的 行为，是本次设计巡回展的竞赛秉承的主旨。设计展要求参与者不断追问与探索建筑创新之路,新的技术/设计概念/ 设计方法与空间设计之间的“界限”感，探讨人们在不同语境下所不断改变的“行为”对空间诉求。我们也同样期 待更多的解读方式。
“ Behavior” is an important conceptual carrier for our constant exploration of space use. It can be an energy that exists in the mood and atmosphere filled with space. The change of the sunlight during the day, the change of the four seasons, and the intangible traits given by nature change, provide the design more possibilities. The theme of this exhibition is about how space combines the changes of the place, the characteristics of scale, orientation, volume, etc., and connects them together to tell stories and even guide the user behaviors. This is the main purpose of this event. The design exhibition requires participants to constantly explore architectural innovation, the “boundary” between new technology/design concepts/design methods and space design , and explore the “behavior” versus changing space in different contexts. We also look forward to more ways to interpret.
展览目的 | EXHIBITION PUPROSE
2019年意大利成为首个加入中国“一带一路”全球投资项目的G7国家，中国和欧洲将在各领域有着更为深刻的合作。而设计，作为密切关注人的生活方式的领域，将为中欧两地合作提供更多的可能性。
In 2019, Italy was the first among G7 countries to join China’s “One Belt One Road” global investment projects. China and Europe will collaborate deeply in various industries. Design, as an industry that closely focus on human lifestyle, will provide opportunities for cooperation.
由于中国和欧洲地处的独特地理条件，有着各自十分独特的自然条件、文化、生活模式，因此产生独具特色的创作思想。本次展览的目的是试图通过设计师作品，向世人展示在设计群体中，中国传统文化与欧洲文化碰撞中的对比 与统一，矛盾与和谐。本次展览提供了一个机会，从建筑师的角度看向世界，探讨各文化语境下，设计关于“界限 感”和“行为”的解读。此外，“ ARCHIFOR欧洲设计展”将为设计师搭建学术交流、个人展示的平台，提供参 展资质证明、意大利及中国实际项目的机会（由意大利华夏集团主要提供）。
Due to the unique geographical conditions of China and Europe, they have their own natural conditions, cultures and lifestyles, thus creating various design ideas. The purpose of this exhibition is trying to show the world in contrast and unity, in contradiction and harmony, and in the collision between Chinese traditional culture and European culture. This exhibition provides an opportunity to look at the world from an architect’s perspective and explore the interpretation of “consensus” and “behavior” in various cultural contexts. In addition, “ARCHIFOR European Design Exhibition ” will provide opportunities for academic exchange, personal display platform, enabling exhibitors qualification certificate, and opportunities of Chinese and Italian projects (mainly provided by the Italian Huaxia Group).
评审委员会提供 | REVIEW COMMITTEE PROVIDES:
1.参展证明 主办方提供参展资质证明
2.有机会参与意大利&中国实际项目
3.优质的中国&意大利媒体宣传。欧洲华人报、凤凰卫视等知名媒体将对展会全称报道。
1.Exhibition-participating certificate
2.Opportunities to participate in actual projects in Italy & China
3.High-quality Chinese & Italian media promotion.
承办地简介 | VENUE BACKGROUND
本次展会将在意大利达芬奇小镇华夏博物馆举行，华夏博物馆从属于米兰中欧创新中心。米兰中欧创新中心是第一 个专注于亚洲和欧洲之间文化、商业合作的综合性机构。在设计、建筑、饮食文化等多个领域构建全新的合作平 台，以独特的视角推动和联结中国和欧洲在相关创新产业的发展。中欧创新中心，根据项目的属性与阶段，提供相 应的支持与服务。米兰中欧创新中心旗下的意大利米兰华夏（集团）为意大利综合性集团公司。公司集传媒中心 （平面媒体、网络媒体、音视讯制作）、跨境电商、婚纱摄影、展会策划、律师事务所、保险公司、奢侈品进出 口、食品进出口、宾馆住宿、中西餐饮、旅行社、酒庄酒吧、投资咨询公司等跨行业、跨国界、跨地区、多种经营 模式，是具规模和实力的大型旅意华人企业之一。
The exhibition will be held at the Huaxia Museum in the Da Vinci Town. The Huaxia Museum is affiliated to the Milan Central European Innovation Center, which is the first comprehensive organization dedicated to cultural and commercial cooperation between Asia and Europe. We will build a new cooperation platform in various fields such as design, architecture and food culture, and promote and link the development of related innovation industries in China and Europe with a unique perspective. The CEIBS Innovation Center provides support and services based on the attributes and phases of the project. Milan China (Group), a subsidiary of Milan Central Europe Innovation Center, is an Italian comprehensive group company. The company collects media centers (planar media, online media, audio and video production), cross-border e-commerce, wedding photography, exhibition planning, law firms, insurance companies, luxury goods import and export, food import and export, hotel accommodation, Chinese and Western restaurants, travel agencies Cross-industry, cross-border, cross-regional and diversified business models, such as winery bars and investment consulting companies, are among the largest and most powerful large-scale Chinese companies.
The company integrates multiple modes including media center, cross-border e-commerce, wedding photography, exhibition planning, law firm, insurance company, import and export of luxury articles, import and export of foods, hotel, restaurant, travel agency, chateau and investment consulting company.
米兰中欧创新中心是北京设计周 、威尼斯双年展 、中国一带一路意大利项目的官方合作者，有着丰富的媒体资源 和办展经验。该基地曾作为2014年普利兹克建筑奖评委的建筑大师张永和在意大利举办个人建筑设计作品展的承 办基地。其董事长周小燕女士因参与中国在意大利“一带一路”项目，受到过中国国家主席习近平的接见。
Sino-Europe Innovation Institute is the official partner of Beijing Design Week, Venice Biennale, China’s “One Belt One Way” Italian project, has a rich exhibition organizing experience and media resources. It has served as the base for Yung Ho Chang, 2014 Pritzker Architecture Prize jury architect, to hold individual architectural design exhibition in Italy. Ms. Zhou Xiaoyan, the chairman of the board, was interviewed by Chinese President Xi Jinping for participating in China’s “One Belt, One Road” project in Italy.
2018 ARCHIFOR
欧洲设计展回顾
Hygge欧洲设计巡回展为设计交流活动，由英国Archifor Design Ltd.与欧洲知名设计师联合举办。
The Hygge European Design Tour is a design exchange event organized by Archifor Design Ltd. of the UK and renowned European designers.
2018 年 Hygge 欧洲设计巡回展主题为“Design in Transition”于七月在意大利米兰和芬兰赫尔辛基举办，活动 吸引了众多欧洲知名设计师及团体共同协助参与。
In 2018, the theme of Hygge’s European Design Tour was “Design in Transition” held in Milan, Italy and Helsinki, Finland in July. The event attracted many well-known European designers and groups to help.
更多参展作品详情参见 :
More videos of participating designs:
http://www.archiford.com