Opening Ceremony of Archiford Exhibition in Milan
On June 29th, the opening ceremony of “ARCHIFORD European Design Exhibition” was held at the Huaxia Museum in Italy. The exhibition was co-sponsored by Archiford and the Milan Huaxia Group. The design exhibition was hosted by UNESCO International Centre for Creative and Sustainable Development. Italian branch. The European Design Exhibition lasted for 6 days and ended on July 4.
6月29日，“ARCHIFORD 欧洲设计展”开幕式在意大利华夏博物馆举行，该展由英国敦 Archiford 事务所与米兰华夏集团共同主办，设计展承办地为联合国教科文组织国际创意与可持续发展中心意大利分部。本届欧洲设计展为期6天，7月4日结束展览。
European Chinese Newspaper Headlines
CEO of the Finnish Architects Association, famous designer Marty Peckala, editor-in-chief of the famous Italian journal “Hotel Design”, editor of Domus magazine, architectural director of the Venice Architecture Triennial, professor of architectural design history, famous designer Fu Erwei Fulvio Irace, Ms. Zhou Xiaoyan, Chairman of the Italian China Group, Mr. Chen Wei, Professor of Architectural Design, and Ms. Maria Gao, Chief Operating Officer of Tourism and Product Design, attended the ceremony.
CEO of ARCHIFORD Architects, this curator, Zhong Ximing
Ms. Zhou Xiaoyan, Chairman of the Italian Huaxia Group (right) delivered a speech at the opening ceremony
Editor-in-chief of the famous Italian journal “Hotel Design”, Professor of Architectural Design History, famous designer Fulvio Irace
The CEO of the Finnish Institute of Architects, famous designer Matti Ponkala
As more countries in Italy and Europe join the “Belt and Road” framework agreement, cooperation between China and Europe will become more extensive and in-depth. As an area closely monitors residents’ lifestyles, architectural design will provide more possibilities for China-EU cooperation.
The theme of this year’s “Archiford European Design Exhibition” is “Bounds” and “Behavior”. The hundreds of architectural designs that are displayed intensively are mainly from young designers from China and Europe. It shows the changes and mission of architectural design under the different cultural backgrounds of Central Europe.
Hu Linhan, a young Chinese designer, said in an interview that people are familiar with “made in China” and very familiar with Chinese manufacturing, but often ignore “Chinese design”. This exhibition will make more European industries. People understand Chinese design and Chinese designers. Many of the exhibits are combined with traditional Chinese elements. This is also the direction of my (design work) efforts. Many young designers are also retrieving the traditional Chinese culture in architectural design.
旅意华人青年设计师胡琳涵在接受记者采访时说，人们对“made in China”耳熟能详，对中国制造非常熟悉，但却常常忽视“中国设计”，借此次展览，会让更多的欧洲业界人士了解中国设计和中国设计师。本次展品中，也有很多是结合了中国传统元素，这也是我（设计作品）努力的方向，许多年轻的设计师也正在将建筑设计中的中国传统文化找回来。
ARCHIFORD European Design Exhibition is dedicated to building a platform for academic exchanges and practical cooperation between Chinese and European designers. It combines European cutting-edge design resources and invites well-known European architects to review the work of young designers to enhance their visibility and influence.
“It’s one of the original intentions of our exhibition to make voices for young people and let young designers have a voice,” Archiford Architect CEO and curator Zhong Ximing said in an interview. He said that if many young designers have worked hard to design a work without winning the bid, it is difficult to have a chance for everyone to see it, and it will not let the architects and the industry pay attention, so we will create such a platform and let their works Have the opportunity to get in touch with excellent architects and professional media and get expert reviews.
He said, “A generation will eventually grow old, but there are always young people. I hope that young designers can take over the responsibility of the older generation and promote urban development through their own design. Architecture is ultimately an “artisan.” The art has the mission of “inheritance.” In the design practice process, “design needs to assume social responsibility” is the work attitude and design belief that the designer has always believed.
Design Exhibition Background
“ARCHIFORD European Design Exhibition” started in 2018. It is a non-profit design exchange event organized by Archifor Design Ltd of the United Kingdom and European first-line office, Hygge Art grey design, and well-known European designers. The design exhibition was successfully held in Milan, Italy in 2018 and Helsinki in Finland, providing more academic opportunities and communication channels for young designers. In 2019, the “ARCHIFORD European Design Exhibition” will unite more European cutting-edge design resources, invite famous European architects as judges, judge outstanding designer works, enhance the influence of the works in the exhibition, and get more feedback. “ARCHIFORD European Design Exhibition” also provides a platform for European designers to communicate with Chinese designers, enhance the visibility of their works in China, expand the Chinese design market, and promote academic exchanges.
“ARCHIFORD 欧洲设计展”始于2018年，是由英国Archiford Design Ltd联合欧洲一线事务所主办、Hygge Art 灰格设计承办、欧洲知名设计师协助举办的非营利性的设计交流活动。设计展已于2018年在意大利米兰、芬兰的赫尔辛基两地成功举办，为年轻设计师提供更多的学术机会和交流渠道。2019年“ARCHIFORD 欧洲设计展”将联合更多欧洲前沿设计资源，邀请欧洲知名建筑师作为评委，评审优秀设计师作品，在展示中提升作品影响力，得到更多交流反馈信息。“ARCHIFORD 欧洲设计展”也为欧洲设计师搭建和中国设计师交流的平台，提升其作品在中国的知名度，拓展中国设计市场，促进学术交流。
Archiford was founded in London, England. Co-founded by the first-line designers of the Lord in China and Europe. The firm combines quality designer resources from around the world and practices projects around the world. Our design adheres to the art of “artisan” and believes that design has the mission of “inheritance.” In the design practice process, “design needs to take social responsibility” is the work attitude and design belief that Archiford designers have always believed.
Archiford 事务所成立于英国伦敦。由主在中国和欧洲的一线设计师联合创办。事务所联合世界各地优质设计师资源，实践的项目遍布全球。我们的设计坚守匠人”的艺术，认为设计有着“传承”的使命。在设计实践过程中，“设计需要承担社会责任”是Archiford 设计师们一直坚信的工作态度和设计信仰。
The firm has also been committed to providing young academics with more academic opportunities and communication channels. Archiford provides a platform for young designers to build high-quality and successful projects worldwide. It starts with practical projects, enhances its practical ability in the design field, expands its design vision, and promotes academic exchanges.