Exhibition Site

Transform Space


Exhibition Design Plan Work Analysis

Blanking Boundary

The key word in the design is “resolve boundaries.” From the perspective of existentialism, everything already exists. In this case, the boundary originally existed, just like in this museum, people are surrounded by walls, pillars, and arches. So reshaping or preserving the boundaries will not change the essence. The role of our designers is more like an adaptor. We recode the point-to-point relationship between people and exhibits to generate new relationships.

We hope that we can gradually eliminate the original boundaries, which will trigger new behaviors in the viewer. We use some elements, such as small wooden blocks, navigation lines, translucent paper, transparent fishing lines, etc. to realize our concept.

At the beginning, we had a navigation space. The physical space was enclosed by the information wall and small wooden blocks on the roof, and the lights were dim. Strong sense of wrapping and border.Then the border-a guided tour on the ground, hand-made tables were gradually added to our first exhibition hall, where we also added more light. After that, we chose to use translucent paper to create a sequence space with drawings of ancient and modern landmarks printed on it. Due to this special material, the sense of boundary and enclosure will be more blurred than the two previous rooms. This space is also very similar to the gray space in Eastern architecture, with the internal and external boundaries eliminated. With the lighting logic, the light in the room is also homogeneous and soft.

In the student exhibition hall, we use transparent fishing line as the core element to create the boundary, and combined with the exhibition function, hang an acrylic board at the end of the fishing line, and the exhibition board can be hung between the lines. Due to the combination of functions and the “invisibility” of the body of the fishing line, the enclosure and boundary of this space are further dispelled, and the lighting is also strengthened.

▼ AR application

The wall keeps approaching the viewer, and the viewer makes a splitting action. At the same time, it is accompanied by the sound of a stonemason hitting a stone, which is a metaphor for the construction skills of the original view. The wall breaks and becomes a column, and the column keeps approaching the viewer. At the same time, it is equipped with the sound of wood block collision / carpentry work, which is a metaphor for modern architectural construction skills. The column volume is once again dissolved into a multi-pillar space, equipped with the sound of metal collision, which is a metaphor for contemporary architectural construction skills.

▼ Guide Book


Final Exhibition Layout


Other Masterpieces

01 Gradation

Preliminary analysis and concepts

First of all, the exhibition venue has only one floor, which is relatively limitedThe second traditional exhibition spaces are usually expressionless white boxes, which can be used everywhere. In order to reflect the uniqueness of this exhibition, I hope to give visitors emotional feedback, and mobilize or arouse the emotions of visitors during the process of viewing the works.Thirdly, as an architectural exhibition, I hope to be able to respond to the themes even if it is a fixed site, taking into account the level changes and spatial sequence of the space, just like the architectural design. At the same time, due to the introduction of AR technology, the expression of traditional architecture has been changed, and innovations and changes need to guide the viewer’s feelings.

Design Strategy

▼Streamline design

Enhance people’s interest in space by changing the virtual and real changes of space. First, set up people’s visit flow line from real to virtual. Divide people’s views on boundary space into two categories:One is to combine the existing furniture to show the virtual and real changes of the space.The second is to let people perceive the changes in spatial experience through streamlined guidance.Through the change of virtual reality to enhance the interest of the space and echo the theme, we first set the change from reality to virtual on the flow of people’s visit.

▼Multi-dimensional material

The X-axis is talking about transparency. The level change of drawings or materials will make viewers have a very intuitive feeling.The Z-axis is talking about physical space and virtual space, especially the frame furniture, to bring them together as much as possible. The super-scale presentation makes it easy for viewers to notice, and then this naturally becomes a good independent exhibition area. Architectural design is different from design in other directions. In many cases, like this super-scale booth, it is carried out in a certain frame and is not wild, so the model placed here hopes to echo this booth.The Y-axis expresses the tangible and the intangible. The particularity of the paper, stacked vertically one by one, will give people a sense of intangible ambiguity, while the horizontal arrangement can easily outline the outline, and then roll up or Folding up to form a tube is a different feeling, and then returning to a narrow space. This space can drive emotions very strongly. There are two methods. One is to deepen this sense of boundary when setting up the exhibition and make it narrow. The space is more restricted, and it can even cause conflicts in behavior. The second is to create a contrast and widen the original space as much as possible.

▼Space block

First of all, the first two spaces are leading spaces, which are mainly used to enhance the sense of experience and participation in the exhibitionAfter setting the flow line, the exhibition flow line is divided into three space blocks

Real space

Relative to the flow space with unclear functions, it will be in the center of a roomPlace a wall and arrange exhibitions around it, then the space will become active and attract people.

Intermediary space

The indoor exhibiting objects exist objectively. We use copy paper and transparent cloth to make partitions so that people cannot touch them directly. This creates a sense of distance and weakens the surrounding solid walls.

Virtual space

AR technology completely breaks the sense of space boundary created by the barrier of the wall, so that people’s perception can extend wirelessly in the space, and the flow line is more flexible


02 Rhythm of Behavious

According to people’s different exhibiting behaviors, an installation was designed to redefine the boundaries of the exhibition hall and create a brand new exhibition experience. Visitors can follow, pass or even cross our curved installations while visiting. In order to make it easier to build and land, we provide 3 construction plans according to different budgets. At the same time, the entire device is also designed for modular installation, which can be easily assembled and updated.


03 Double Boundary

Design Theme

The theme of this exhibition is “Boundaries and Behavior”. The original site itself has more boundaries that can be used to limit the site space-pillars, walls, etc. And this boundary is determined by the previous owners of the house, or from a macro perspective, it is determined by the local history, living habits and the occupants themselves.Therefore, our theme is “Creating new boundaries to break the original boundaries.”Obviously, we cannot ignore the original boundaries, but we can wrap them in a simple way to weaken the original boundaries. Then, this new boundary is formed by walls or pillars wrapped in materials. In this simple way, the entire exhibition space will look like a whole, thereby constructing a more continuity and more comfortable exhibition space.

Concept of Design

The concept of the work is “use boundaries to resolve boundaries”. The original pillars and top beams in the site are the original boundaries, which separate the space in fine detail. The passage connecting the two larger venues is narrow and long. In order to solve these problems, we decided to establish a new boundary to blur the original sense of boundaries of the entire space.We believe that curation is an intermediary to balance the sense of distance between visitors and exhibits. The blurred boundary can visually guide the flow of visitors and affect their emotional changes in the exhibition.The modular “booth box” composed of translucent copy paper is the main part of the design. They use simple and controllable materials, which not only visually isolate the exhibits and the viewer, but also stimulate the curiosity of the viewer and enable interaction between people and space.

▼Atmosphere creation

Regarding the package, choose a transparent material, similar to gauze or sulfuric acid paper. Therefore, the new boundary will be similar to hollow boxes. Visitors observe the exhibition between the boxes, and the sight of the visitors moves between blocking and opening, thus inspiring their curiosity to explore those hidden. Exhibition within boundaries. And this whole process of exploration adds a lot of interaction to the exhibition.

▼Modular design

We first divide the entire space evenly into small boxes, each of which has the same size, and the enclosure materials used have similar sizes. So this will be very easy to build and can be modified according to the actual situation.

Exhibition Information

Organizer: Archifor Design Ltd., UK

Organizer: Italy China Group, China Europe Innovation Center

Venue: China Museum, a UNESCO-certified base of UNESCO

Guests of the exhibition: Fulvio Irace (Editor-in-chief of the famous Italian journal “Hotel and Residential Design”, Editor-in-Chief of Domus Magazine, Head of Architecture of the Venice Triennale of Architecture), Matti Ponkala (CEO of the Finnish Association of Architects), Maria High (Chief of Tourism and Product Design) Operation Officer), Zhou Xiaoyan (Chairman of China Group, Italy), Chen Wei (Professor of Architectural Design)

Introduction to the host

The Italian Huaxia Museum used to be the host base for the 2014 Pritzker Architecture Prize jury member Zhang Yonghe to hold a personal architectural design exhibition in Italy. The Huaxia Museum belongs to the Milan Central European Innovation Center-the first comprehensive institution focusing on cultural and commercial cooperation between Asia and Europe. Build new cooperation platforms in design, architecture, food culture and other fields, and promote and connect the development of related innovation industries in China and Europe with a unique perspective. Italy Milan China (Group) under the Milan Central Europe Innovation Center is a comprehensive Italian group company and one of the large-scale and powerful Chinese companies in Italy.

In order to protect the works of the students, the drawings in this exhibition are not final.For more details of the base, please refer to the official website of Huaxia Group:http://milanhuaxia.com

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